With the purchase of these NFTs, you’re acquiring not only the original high-resolution digital artwork files, but an indelible signature of the artist and all transactions associated with the artwork in the form of a smart contract that lives on the Ethereum blockchain — which translates into digital proof of authenticity and uniqueness.
Additionally, you also support the artist and contribute to his efforts to make urban space interventions accessible to the world, while also becoming a patron for digital street art preservation. Your profile name and wallet address will be featured under the public version of the artwork accordingly.
The Berlin-based artist and activist Vermibus has developed a unique practice centered around the critique of contemporary beauty standards. He comments on the attempts of advertisement and consumer society in general that aim to take away individual identities only to replace them with those of a certain brand.
This artist bases his practice on targeting the depersonalizing effects of advertising, which he negates by exaggerating. He removes official poster ads from the public space and alters them in his studio by applying chemical solvents to the image. He dissolves the face and flesh of the models appearing in the campaigns, smudges and erases brand logos, and then intervenes in the space in order to return the resignified ads into their original context.
Through this resignification, Vermibus humanizes the figures that were previously depersonalized as a means of launching a sharp social critique of the advertising industry and their practices on the human body.